Ruby Coyne

About Ruby Coyne:

On artwow.co since: September 2017

Description:
Ruby Coyne, 26, is a Dundee born and bred fashion graduate who is building an empire in the city. Her label Dreamland released its debut collection ‘Welcome To Dreamland’ in 2015 and has since seen an incredible response in her hometown and across the world.

Dundee is widely considered to be one of Scotland’s most up and coming, exciting and cultural cities. With the development of the waterfront, and the imminent arrival of the V&A design museum, creativity is flourishing in many areas – but particularly, in fashion.

From ASOS and Forever 21 approaching the label to ask to carry the line exclusively, to shipping off orders to USA, Europe and Australia, the Dreamland label has had a whirlwind beginning and its popularity just continues to grow.

Dreamland developed a large fashion following through her initial vintage clothing range, specializing mostly in 1980s style, an era she and her own designs are greatly influenced by. She describes her debut collection ‘Welcome to Dreamland’ as a mix of Rugrats and Saved By The Bell, offering a fresh, vibrant take on nostalgic classic.

Excitingly, Dreamland is about a lot more than vivid, bold designs. The brand has a huge following sweeping across social media, using the platforms to promote individual style, self-love and positive living. Dreamland is cool, offering the world unique clothing intertwined with a great, fun loving message.

The Dundee based Dreamland studio has become pretty busy since launching the first collection, taking on interns and Ruby’s two dogs Hendrix and Mr. Pickles are regular guests too.